Wednesday, May 6, 2020

Cultural Issues Of International Business - 1821 Words

Culture can be defined as â€Å"the sum total of the beliefs, rules, techniques, institutions, and artefacts that characterize human populations† (Ball et al, 1999 p.258). Sociologist generally talk about a socialization process – referring to the influence of social groups upon an individual, and the interaction of that individual with other members of society. Key elements of culture include language, religion, values, attitudes, customs and norms of a group or society. Cultural issues present a significant challenge to businesses; particularly international businesses. This is because businesses involve people. Every business employs people, sells to people, buys from people, and is owned and regulated by people. International people involve people from different national cultures - these cultures affect every aspect of business functions, including but not limited to: recruiting and managing a workforce, marketing and distribution, purchasing of raw materials, deali ng with regulators, and securing funds. The challenges that cultural issues present to international business is that of creating and nurturing cultural awareness; identifying and understanding the dynamics of culture; recognizing behavioural patterns and practices that affect the business; and coming up with strategies for dealing with cultural differences. Cultural awareness can be described as awareness of the various norms, practices, and other cultural variables of a country. This is an important aspect toShow MoreRelatedCross Cultural Issues in International Business2688 Words   |  11 PagesFestivals of Fiji 4 Ratu Sir Lala Sukuna Day 4 The Lovo Feast 4 Culture 5 The Three Cultures Model 5 Cultural Frameworks and Dimensions 6 Hofstede 6 Trompenaars Hampden-Turner 7 Hall 8 The Johari Window 9 GLOBE Research 10 Comparison of Cultural Frameworks and Dimensions 11 Management Approach 12 Conclusion Recommendation 13 APPENDIX A 14 References BibliographyRead MoreThe Impact Of Culture On International Marketing Communication1486 Words   |  6 PagesSUMMARY Cultural factors have long been known to impact the communication and success capability of competition in conducting worldwide business. The objective of this report is to recognize the importance of cultural factors occurring in marketing communications. 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